Content Marketing Specialist

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Location

Ireland / United Kingdom

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Terms

Permanent / Full Time

Who We Are

Integrity360 is the largest specialist IT security consultancy in the country. We secure the networks, infrastructure and information of some of the leading companies in both Ireland and the UK. We are passionate about what we do, so too must any new recruits.

Integrity360 is currently expanding at a rapid rate – could you be the newest member to our team? We are fun and dynamic and believe in constant learning and development. Progression is a typical buzz word within the organisation. #Whatsthecatch

Job Role & Responsibilities

This is a pivotal role within the marketing team of Integrity360 supporting the brand exposure and demand generation of the business. You will report to the Head of Marketing and work closely with the organisation’s many specialist technical teams to creating compelling content and educational information for our end users. Your work will highlight the industry’s key cyber security challenges, support the promotion of our service offerings, and ultimately raise the profile of Integrity360 in its core markets, the UK and Ireland.

  • Work within specific timeframes to generate effective and engaging content pieces as agreed with the Head of Marketing, in line with business and marketing strategies – these may include articles, blogs, reports, whitepapers, case studies, press releases, service descriptions and product releases, web copy as well as monthly and daily marketing and sales supporting copy for organic and paid channels
  • Work closely with key stakeholders of the business to understand topics and generate a variety of content pieces for their review.
  • Revise, update and maintain existing corporate literature, brochures and website content ensuring consistent look and feel on all output
  • Develop an understanding of Integrity360’s tone of voice and target content to generate traffic and engage our audience
  • Carry out interviews to capture information on key topics and trends
  • Research topics of priority and work with the marketing team to build out content pillars
  • Write, proof and edit copy to fit varying marketing channels including website, social media, email, digital advertising and traditional media supporting the demand generation of the business
  • Have an understanding of basic on-page SEO principles, such as keyword optimisation, user friendliness and readability
  • Manage SEO and keyword research for content created
  • Work with the marketing team to evolve and develop our corporate positioning and messaging
  • Ensure deadlines are met and quality control is maintained
  • Propose copy concepts and promote strategic thinking ideas to business stakeholders

What you will bring to us

  • 3 years’ experience writing in the IT industry - cyber security experience a benefit
  • Extensive understanding and experience of technical aspects of writing for digital channels
  • Computer literate and well-versed in tools such as Microsoft Office, HubSpot or other CRM software, Google Analytics/ Search Console, and other office productivity/collaborations tools
  • Excellent command of the English Language to a professional standard including an extensive vocabulary, excellent knowledge of grammar and a clear compelling writing style
  • Familiar with other aspects of digital marketing and how they can complement and cannibalise SEO

Personal Attributes

  • Excellent communication skills, collaboration and relationship development skills across stakeholders from Ireland and the UK, including both technical and non technical audiences. A confident communicator, you have developed interpersonal skills and use these to influence outcomes with persuasiveness and candour
  • Keen interest and technical grasp of cyber security trends
  • Self-motivated with the ability to act on own initiative
  • Ability to take ownership of projects and meet deadlines. This includes a keen understanding of the urgency of deadlines.
  • Ability to research topics comprehensively and provide insights
  • Ability to manage multiple projects simultaneously with short deadlines
  • Excellent attention to detail
  • Can work in a fast moving environment to achieve clarity and solutions on complex issues, with the ability to shift priorities quickly while maintaining a high degree of organisation. Ability to cope under pressure and prioritise work accordingly

What we will provide for you

  •  An exciting opportunity in a fast paced, cutting-edge industry
  •  A well-rounded job role with exposure to all elements of marketing, traditional and digital
  •  A role that will empower you and will allow you to take ownership of your career development
  •  Direct involvement with the implementation of strategic business objectives
  •  Support with further education and training to enhance your skillset
  •  On the job training, project ownership and responsibility
  •  Opportunities to collaborate with a variety of stakeholders across the business
  •  A chance to work with one of the market leaders in cyber security
  •  A company that is going from strength to strength with significant growth plans across Europe
  •  Flexible remote working practices
  •  Local and overseas travel may be necessary from time to time
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